It’s fair assumption to make that consumers don’t often buy goods they don’t like the look of unless of course they really need them. Function rather than form is what’s a play with such items.
Put simple these are products which carry out some sort of function regardless of how they look. Though it is interesting to note that many billions of pounds are spent on packaging these fuction goods as research has shown we’re more inclined to purchase something which has stylish packaging.
Furniture serves a dual purpose of both function and form with the function being comfort and the form being the style and the look of the item. Having said this many items of furniture are in fact sold purely on looks alone especially when purchased from a catalogue where you’re unable to check the function. In the case of rattan furniture we can see almost all examples of the style over function argument taking place. There are some very fashionable, high end rattan pieces which sell just on the style of the piece at one end of the spectrum. Whilst selling large cushioned and comfortable rattan sofa sets selling at the other end, so it’s not all about style.
Thanks to its flexible approach to the manufacturing process the rattan furniture industry has benefited greatly. By using more conventional furniture as their guide they have been able to forecast upcoming trends and then replicate these with rattan.
This is thanks in part to the fact that rattan is very flexible and so can be manufactured many different ways. The great thing with rattan is it can be manufactured in any style or design you wish. You can make truly unique pieces from it just as easily as you can make traditional ones.
Therefore I would sum up by saying that thanks to the flexibility of design and the quality of style rattan manufacturers have managed to corner a rather lucrative market.